Requirements:

• HND/BSc in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of marketing communications experience, preferably in the consumer electronics industry or related sector.
• Proven track record of developing and executing successful marketing communications campaigns.
• Strong knowledge of the Nigerian market, consumer behaviour, and media landscape.
• Excellent communication, negotiation, and relationship-building skills.
• Creative thinker with a strategic mindset and passion for storytelling.
• Analytical abilities to interpret data and insights to drive marketing decisions.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.

Key Responsibilities:

• Develop and implement comprehensive marketing communications strategies aligned with business objectives and local market conditions.
• Lead the planning and execution of integrated marketing campaigns across traditional media, digital platforms, social media, and events.
• Collaborate with cross-functional teams such as product management, sales, and creative services to create compelling marketing collateral and messaging.
• Manage advertising campaigns, overseeing media planning, creative development, and tracking performance to maximize reach and effectiveness.
• Build and maintain relationships with media outlets, influencers, and key stakeholders to secure press coverage and PR opportunities.
• Oversee the creation of digital marketing assets, including website content, blog posts, social media updates, and email newsletters.
• Monitor and analyze marketing communication performance metrics (e.g., brand awareness, website traffic, social media engagement) to refine strategies.
• Manage the marketing communications budget, ensuring efficient resource allocation to meet business objectives and maximize ROI.
• Stay updated on industry trends, emerging technologies, and marketing best practices to continuously innovate and enhance the company's approach.
• Provide regular reporting to senior management, highlighting marketing communication performance, successes, challenges, and opportunities for improvement.