Brand & Marketing Manager

Our client, an electronic company seeks to hire for the role of Brand & Marketing Manager

Location: Lagos

Job Type: Full-time

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of relevant experience in a marketing leadership role in consumer electronics, Retail, or other relevant industries.
• Proven experience in developing and executing marketing plans, managing budgets and leading a team.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced, dynamic environment.

Responsibilities:

• Develop and execute the local marketing plan in alignment with headquarters and the Head of Business.
• Manage the marketing budget and ensure it is being used effectively to support the marketing plan.
• Lead a team of marketing professionals and ensure that all activities are aligned with the overall marketing strategy.
• Monitor market trends and analyze consumer behavior to inform the development of marketing initiatives.
• Collaborate with cross-functional teams, including sales, product, and customer service, to ensure cohesive and effective marketing efforts.
• Develop and maintain strong relationships with key stakeholders, including customers, partners, and media outlets.
• Ensure the consistent implementation of the company’s brand and messaging across all marketing channels.
• Analyze and measure the effectiveness of marketing initiatives and make recommendations for improvement.
• Stay up-to-date with industry trends and competitor activity to inform marketing strategies.
• Represent the company at industry events and conferences.